How are you being served?

I am well known throughout Robert Frith Optometrists and the wider optical community, for my passion, no obsession, with customer service. When I go anywhere I like to enjoy the experience as happy occasion where I have liked and enjoyed the company of the people I have met along the way. For me this extends to all walks of life and is as important in a restaurant, a trip to a museum, shopping or, of course a visit to the optician.

I want all our patients to come away having enjoyed the experience and wanting to return again and again, This is a two way thing with us enjoying patient contact as much as we hope they do. In short I want us all to feel we belong.

Watching Mary Portas Queen of Frocks the other day this concept was put into focus (excuse the pun) for me by a young man called Mark. For those of you who haven’t seen the show Mary is starting her own shop, putting her money and reputation firmly where her mouth is. She took on a young man who seemed at the outset to be something of a loser, nothing but trouble. Mary must have seen something in him however because, for me, he said the best thing in the programme so far when he said “If I can make ten people happy every day then I feel I have done my job”. Well done Mark, sentiments I hope all our staff have in mind all day every day. I’m always interested to find out what others think of our service so if you would like to tell me of your experiences email me at info@frithsopticians.co.uk or click on the link for our patient survey.