Our Swanage practice is right in the heart of this beautiful coastal town. The practice was formerly known as IJ Brown Partnership and in 2016 saw the Robert Frith group purchase the IJ Brown branches. Friths have ensured to retain the distinct identity of each practice continuing the strong independent ethos of both groups focused on simply being the best we can be for our patients. At the same time the combination will keep us strong and competitive in an ever more challenging world.
What will patients notice? Hopefully absolutely nothing!
We have the same brilliant staff, the same wonderful service, attention to detail and heritage as before.
Our Practice Manager and Dispensing Optician, Janice, is available to give the very best advice on your eye care and provide information on the latest lens choice and frame designs. Our wonderful and very thorough Optometrists, Gavin, Maria and Sharon will be on hand to provide the very best examinations and our receptionists, Lynne, Kirstie and Wendi will ready to wecome you with a smile and help with any queries you may have.